Must read if you care of how not to do post M&A integration.. How Yahoo Killed Flickr and Lost the Internet on Gizmodo

How Yahoo Killed Flickr and Lost the Internet:

Brilliant article.. must read to see what lessons can be learnt ..

no hold bar accounts .. see some quotes below.. click through it and read.. (might be a bit long but might be worthwhile for some.)

"That was a big oversight," says Fake. That's an understatement. It was the mother of all fuckups.

"Flickr's last best hope is that Yahoo realizes its value and decides to spin it off for a few bucks before both drop down into a final death spiral. But even if that happens, Flickr has a long road ahead of it to relevance. People don't tend to come back to homes they've already abandoned.

Flickr is still pretty wonderful. But it's lovely in the same way a box of old photos you've stashed under the bed is. It's an archive of nostalgia that you love dearly, on the rare occasion you stumble across it. You pull them out, and hold them up to the light, and remember a time when you were younger, and the Web was a more optimistic place, and it really was almost certainly the best online photo management and sharing application in the world.

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'via Blog this'